Hi! My name is Caroline Mitic, and I am an award-winning graphic designer, photographer and writer located in beautiful Victoria, BC. I specialize in brand identity, logo design, layout and publication design, website design, advertising campaigns, writing, copyediting and photography. I want to help you look your best. Plain and simple.

Thanks for visiting!

Caroline Mitic | Graphic Design

Affordable Graphic Design. Amazing Results.

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Your brand matters to me. That’s why I pride myself in a high level of customer satisfaction. I will work with you to create a design that is the perfect fit for your company. Before we even begin, I will study your competition and your target demographic. You will feel confident knowing that you aren’t just hiring a graphic designer, you’re hiring an expert.

Contact me for more details . . .


Let me help you present your business to the world by developing a unique and attractive brand that represents who you are. You'll get a logo that looks good, whether it's on the side of a bus or a ballpoint pen.
  • Brand creation
  • Brand management & guidelines
  • Logo design & development
  • Business cards, stationery, forms
  • Creative & strategic consulting

Print Design

I will help you create everything from engaging print advertising to professional business cards that will help support your brand. I also design magazines, promotional material and signage.
  • Magazine layout
  • Book cover design
  • Posters, Brochures & Signage
  • Newsletters & Flyers
  • Packaging design
  • Trade show graphics
  • Ad campaigns
  • Illustration
  • Copywriting & editing

Web Design

An online presence is mandatory in today's digital age. I can design a site using the WordPress CMS system with a premium theme, or one that's customized from the ground-up!
  • Website design & development
  • Analytics
  • Website maintenance
  • E-commerce
  • Social media integration and marketing
  • Hosting & registration


Great photography and professional looking images are key to making your business look good! I specialize in modern, artistic, journalistic-style photography.
  • Food and Product photography
  • Wedding photography
  • Event photography
  • Portraiture
  • Photography for real estate
  • Photobooks
  • Slideshows


I can help improve the formatting, style, and accuracy of your text from grammar, spelling, and punctuation to extensive content editing, without losing your voice.
Please visit my blog for samples of my writing.
View My Services in Detail
Now Booking Weddings for Summer 2016

From my blog . . .

A logo versus a brand

Quite often I get asked what the difference is between a logo and a brand.  This is not a stupid question, but the answer is [...]

My Dad’s Homemade Bread

On my Dad's 64th birthday, I thought it was appropriate to write about one of the first things I think of, when his name comes [...]

Understanding Your SLR 101: Exposure

Photography has come a long way in the last twenty years, and nowadays, just about anyone can afford to get their hands on a pretty [...]

An easy way to rid yourself of referrer spam

There is no better feeling for a small business owner, than signing into your Google Analytics account and finding a spike in traffic. You get excited, and drill [...]

About Me

If you’re starting up a new business, re-branding your current one, or freshening up an existing look, I can help you with every step of the process. It’ll start with a conversation, preferably over a cup of coffee. I want to know what you’re looking for, what product or service you’re marketing, why you think it’s important, and who your target demographic is. We’ll look at what makes them tick, and how we can attract them to you. After the initial conversation, I’ll do some research and I’ll tailor a brand package just for you. It can include things like a new or refreshed logo, and a brand guide on how to use that logo along with colours and fonts.  Read more

Services & Pricing

I offer professional services in branding, graphic design, website design, photography, writing/copyediting, and private instruction. Read more

I’m a small business, but I’m a huge supporter of sustainable practices.

I believe our planet deserves to be taken care of, and I operate my business in as environmentally-friendly a way as possible!

I print as little as possible, and when I do I try to use recyclable paper, and print double-sided.

I turn off my computer when it isn’t in use, and unplug my other devices such as my wifi and computer monitor.

I drink organic, fair trade coffee from a reusable mug. I usually make it myself.

I have furnished my entire office, and the majority of my home in second-hand finds.

Because I live in such a small city, I’m able to walk or cycle to meet my clients just about anywhere in town.

I work out of my own home, which means my business footprint and my living footprint share a lot of real estate.

I live a chemical-free lifestyle. That includes all household and personal-care products.

5 Reasons Your Website Needs a Redesign

The world of the web is constantly changing, and your website needs to keep up in order to drive traffic and business in your direction.  Your website is like a pet, and it needs regular attention in the form of updating and tweaking to design and content.  Your marketing budget needs to include regular website maintenance, regardless of whether you're [...]

Why Branding is really really important

A brand can be defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense that branding is not about getting your target market to choose you over the competition, [...]

Why is Branding Important?

  • Branding promotes recognition
  • Your brand helps set you apart from the competition
  • Your brand tells people about your business DNA
  • Your brand provides motivation and direction for your staff
  • Your brand represents you and your promise to your customer
  • Your brand helps you create clarity and stay focused

Design For Sale

Sometimes I design work for a client that, for whatever reason, doesn’t get used.  Often it is a proof that was discarded (names changed) or a design I created in the process that didn’t fit the bill.  Sometimes, I just have a great idea with no one to design it for. All Concept design is original artwork that has never been used, and is for sale. It can be tweaked and customized to suit your needs. That includes type, font and colour scheme.  Please contact me for pricing.

In addition to her top-notch design skills and unparalleled ability to interact with clients and understand their desires, Caroline is among the most enthusiastic, hardworking, and easy to get along with individuals that I’ve had the pleasure to work with.
Mathew Harp, The Pari Project
Caroline did all the design work for my new Food truck in Victoria B.C. She was incredible! I gave her a vague idea of what i thought i wanted and she came back with 4 possibles in an instant, one of them was Perfect! A couple of small tweaks and it’s the logo we use on everything. And the amount of comments that come from it is awesome. I will never use another designer if possible, and neither should anyone else!
Kris Ayers, Ginger Bros Burritos
Caroline, I wanted to let you know how impressed I am with the design work you are producing for the trademark campaign. It really is such a strong look. I showed some of it to the Foundation Board last night and was very proud. I know we are asking a lot right now and thank you for coming through!
Marketing Manager, Camosun College, Victoria BC