I’m a creative powerhouse:

branding & logo design
business cards, stationery & forms
website design and other digital design
print design including magazine layout, book cover design
posters, brochures & signage
newsletters & flyers
packaging design
print & digital media
trade show displays and graphics
hand-drawn & computer-drawn illustration
marketing & advertising campaigns
event & concert photography
food & product photography
wedding photography & portraiture
copywriting & editing
creative & strategic consulting


Hi! My name is Caroline Mitic, and I am an award-winning graphic designer, photographer and artist located in beautiful Victoria, BC. I specialize in brand identity, logo design, layout and publication design, website design, advertising campaigns, writing, and event photography. I want to help you look your best.
Plain and simple.

Thanks for visiting!

Caroline Mitic | Graphic Design

Affordable Graphic Design. Amazing Results.

Your brand matters to me. That’s why I pride myself in a high level of customer satisfaction. I will work with you to create a design that is the perfect fit for your company. Before we even begin, I will study your competition and your target demographic. You will feel confident knowing that you aren’t just hiring a graphic designer, you’re hiring an expert.

Contact me for more details . . .


Let me help you present your business to the world by developing a unique and attractive brand that represents who you are. You'll get a logo that looks good, whether it's on the side of a bus or a ballpoint pen.
  • Brand creation
  • Brand management & guidelines
  • Logo design & development
  • Business cards, stationery, forms
  • Creative & stragetic consulting

Print Design

I will help you create everything from engaging print advertising to professional business cards that will help support your brand. I also design magazines, promotional material and signage.
  • Magazine layout
  • Book cover design
  • Posters, Brochures & Signage
  • Newsletters & Flyers
  • Packaging design
  • Trade show graphics
  • Ad campaigns
  • Illustration
  • Copywriting & editing

Web Design

An online presence is mandatory in today's digital age. I can design a site using the WordPress CMS system, or one that's customized from the ground-up!
  • Website design & development
  • Analytics
  • Website maintenance
  • E-commerce
  • Social media integration and marketing
  • Hosting & registration


Great photography and professional looking images are key to making your business look good! I specialize in modern, artistic, journalistic-style photography.
  • Food and Product photography
  • Wedding photography
  • Event photography
  • Portraiture
  • Photography for real estate
  • Photobooks
  • Slideshows

From my blog . . .

How I Survived the Client from Hell (And how you can stay clear of him too)

I love my work. Graphic design is my passion, my inspiration and my life. I’m constantly inspired by what I see other designers doing and […]

My Email Got Hacked!

My apologies to anyone who may have been affected by my email being hacked this weekend!

I started getting Failure Delivery notices yesterday, and at first […]

The Drinkable Book

My favourite thing on the internet today is the Drinkable Book, created by WATERisLIFE using pAge Drinking Papers.  Not only is it a gorgeous piece of […]

My favourite time-wasting websites

If you’re like me and you spend a large chunk of your day in front of a computer, you probably enjoy wasting some of that time […]

I’m a small business, but I’m a huge supporter of sustainable practices.

I believe our planet deserves to be taken care of, and I operate my business in as environmentally-friendly a way as possible!

I print as little as possible, and when I do I try to use recyclable paper, and print double-sided.

I turn off my computer when it isn’t in use, and unplug my other devices such as my wifi and computer monitor.

I drink organic, fair trade coffee from a reusable mug. I usually make it myself.

Because I live in such a small city, I’m able to walk or cycle to meet my clients just about anywhere in town.

I work out of my own home, which means my business footprint and my living footprint share a lot of real estate.

I live a chemical-free lifestyle. That includes all household and personal-care products.

Why Branding is really really important

A brand can be defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense that branding is not about getting your target market to choose you over the competition, but […]

Colour space: CMYK and RGB

Colour space.  What does it mean and why do designers care?

Being an expert on colour space is the job of any designer who wants to be successful.  That’s because different mediums require different types of colour, and using the wrong one can have disastrous effects.

It may not occur to you, but your computer screen is emitting colour as light, while […]

Why is Branding Important?

  • Branding promotes recognition
  • Your brand helps set you apart from the competition
  • Your brand tells people about your business DNA
  • Your brand provides motivation and direction for your staff
  • Your brand represents you and your promise to your customer
  • Your brand helps you create clarity and stay focused

Design For Sale

Sometimes I design work for a client that, for whatever reason, doesn’t get used.  Often it is a proof that was discarded (names changed) or a design I created in the process that didn’t fit the bill.  Sometimes, I just have a great idea with no one to design it for. All Concept design is original artwork that has never been used, and is for sale. It can be tweaked and customized to suit your needs. That includes type, font and colour scheme.  Please contact me for pricing.

Caroline did all the design work for my new Food truck in Victoria B.C. She was incredible! I gave her a vague idea of what i thought i wanted and she came back with 4 possibles in an instant, one of them was Perfect! A couple of small tweaks and it’s the logo we use on everything. And the amount of comments that come from it is awesome. I will never use another designer if possible, and neither should anyone else!
Kris Ayers, Ginger Bros Burritos
Caroline, I wanted to let you know how impressed I am with the design work you are producing for the trademark campaign. It really is such a strong look. I showed some of it to the Foundation Board last night and was very proud. I know we are asking a lot right now and thank you for coming through!
Marketing Manager, Camosun College, Victoria BC