Hi! My name is Caroline Mitic, and I am an award-winning graphic designer, photographer and artist located in beautiful Victoria, BC. I specialize in brand identity, logo design, layout and publication design, website design, advertising campaigns, writing, and event photography. I want to help you look your best.
Plain and simple.

Thanks for visiting!

Caroline Mitic | Graphic Design

Affordable Graphic Design. Amazing Results.

Your brand matters to me. That’s why I pride myself in a high level of customer satisfaction. I will work with you to create a design that is the perfect fit for your company. Before we even begin, I will study your competition and your target demographic. You will feel confident knowing that you aren’t just hiring a graphic designer, you’re hiring an expert.

Contact me for more details . . .


Let me help you present your business to the world by developing a unique and attractive brand that represents who you are. You'll get a logo that looks good, whether it's on the side of a bus or a ballpoint pen.
  • Brand creation
  • Brand management & guidelines
  • Logo design & development
  • Business cards, stationery, forms
  • Creative & stragetic consulting

Print Design

I will help you create everything from engaging print advertising to professional business cards that will help support your brand. I also design magazines, promotional material and signage.
  • Magazine layout
  • Book cover design
  • Posters, Brochures & Signage
  • Newsletters & Flyers
  • Packaging design
  • Trade show graphics
  • Ad campaigns
  • Illustration
  • Copywriting & editing

Web Design

An online presence is mandatory in today's digital age. I can design a site using the WordPress CMS system, or one that's customized from the ground-up!
  • Website design & development
  • Analytics
  • Website maintenance
  • E-commerce
  • Social media integration and marketing
  • Hosting & registration


Great photography and professional looking images are key to making your business look good! I specialize in modern, artistic, journalistic-style photography.
  • Food and Product photography
  • Wedding photography
  • Event photography
  • Portraiture
  • Photography for real estate
  • Photobooks
  • Slideshows

From my blog . . .

The Drinkable Book

My favourite thing on the internet today is the Drinkable Book, created by WATERisLIFE using pAge Drinking Papers.  Not only is it a gorgeous piece of […]

My favourite time-wasting websites

If you’re like me and you spend a large chunk of your day in front of a computer, you probably enjoy wasting some of that time […]

Douchebags transformed?

Change is in the air.  General douchebaggery is rapidly being replaced by fine, vintage morals, grandfatherly attire and age-old wholesomeness.

For the first time in ages, […]

Plitvice, maybe heaven does exist . . .

If the creators of Avatar wanted to re-film the movie using a real-life setting, they would undoubtedly choose Croatia’s natural gem, Plitvice Lakes National Park, […]

I’m a small business, but I’m a huge supporter of sustainable practices.

I believe our planet deserves to be taken care of, and I operate my business in as environmentally-friendly a way as possible!

I print as little as possible, and when I do I try to use recyclable paper, and print double-sided.

I turn off my computer when it isn’t in use, and unplug my other devices such as my wifi and computer monitor.

I drink organic, fair trade coffee from a reusable mug. I usually make it myself.

Because I live in such a small city, I’m able to walk or cycle to meet my clients just about anywhere in town.

I work out of my own home, which means my business footprint and my living footprint share a lot of real estate.

I live a chemical-free lifestyle. That includes all household and personal-care products.

Why Branding is really really important

A brand can be defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense that branding is not about getting your target market to choose you over the competition, but […]

Colour space: CMYK and RGB

Colour space.  What does it mean and why do designers care?

Being an expert on colour space is the job of any designer who wants to be successful.  That’s because different mediums require different types of colour, and using the wrong one can have disastrous effects.

It may not occur to you, but your computer screen is emitting colour as light, while […]

What makes great Layout

Graphic designers use the word layout to refer to the placement and position of many objects which add up to create one design or spread.  If you are viewing a magazine, brochure or website that has been laid out well, you won’t even notice, because the pages will be easy to read, pleasing to the eye, and interesting.

However, if you’re […]

Why is Branding Important?

  • Branding promotes recognition
  • Your brand helps set you apart from the competition
  • Your brand tells people about your business DNA
  • Your brand provides motivation and direction for your staff
  • Your brand represents you and your promise to your customer
  • Your brand helps you create clarity and stay focused
Caroline, I wanted to let you know how impressed I am with the design work you are producing for the trademark campaign. It really is such a strong look. I showed some of it to the Foundation Board last night and was very proud. I know we are asking a lot right now and thank you for coming through!
Marketing Manager, Camosun College, Victoria BC