I'm going to discuss a few reasons why hiring a professional graphic designer like myself to lay out your impact or annual report is crucial. I excel at this sort of design because I'm creative, but also because I have a very analytical brain. I also just really enjoy laying out paragraphs of
A brand style-guide is the manual that accompanies a logo and brand design. It's purpose is to give the brand users a step-by-step guide on how to use your brand effectively, without diluting your new brand image. I've talked about the importance of branding and logo design already, but why invest in a style-guide as
I design and build beautiful, functional websites almost exclusively in Wordpress. It doesn't mean that I'm not familiar with other platforms like Shopify, SquareSpace or Wix, or that I'm unwilling to work with them, it's just that I feel that a Wordpress website, when built and designed correctly, is often the best option for
I love creating beautiful designs for my clients, but sometimes it just makes sense to design certain content on your own. One of my jobs is to help my clients determine if the project they have requires professional design services or not. Leaving things like logo design and website design up to professionals is
The world of the web is constantly changing, and your website needs to keep up in order to drive traffic and business in your direction. Your website is like a pet, and it needs regular attention in the form of updating and tweaking to design and content. Your marketing budget needs to include regular website
A brand can be defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense that branding is not about getting your target market to
Colour space. What does it mean and why do designers care? Being an expert on colour space is the job of any designer who wants to be successful. That's because different mediums require different types of colour, and using the wrong one can have disastrous effects. It may not occur to you, but your computer
Graphic designers use the word layout to refer to the placement and position of many objects which add up to create one design or spread. If you are viewing a magazine, brochure or website that has been laid out well, you won't even notice, because the pages will be easy to read, pleasing to the
So what's the difference, and why should we care? A raster (or bitmap) image is made of thousands of little squares, or pixels. The best example of this is a photograph. Because each pixel has been assigned it's own colour value, and there are millions of them in an image, raster images are rich in
Branding is the single most important thing a business must take into consideration. Without strong branding, a company selling a great product, is likely to fail. Solid branding is driven by a strong, clear logo that represents a company in many different contexts, and still gets the message across. There are a few key elements that
