I created a clean, modern brand identity for Pacificanna that reflects the company’s focus on education, accessibility, and a welcoming retail experience. The visual system combines coastal-inspired elements with a contemporary aesthetic, giving the brand a calm, polished look that stands out in a crowded cannabis market. Clear typography, friendly colour palettes, and versatile graphic elements help the brand feel trustworthy and easy to navigate across packaging, signage, and digital platforms. The result is a cohesive identity that supports the company’s mission to offer a professional and approachable cannabis retail environment.