Logo Design Questionnaire - Caroline Mitic | Graphic Design + Web Design + Branding

Business Name (exactly as you want it to appear in your logo):

Tagline or slogan (if applicable):

Describe your business in a few sentences:

What products or services do you offer?

What sets your business apart from competitors?

Who are your ideal customers/clients? (age, gender, location, interests, etc.)

What is the main message or feeling you want your brand to communicate to them?

Which words best describe your brand? (e.g., modern, playful, professional, bold, elegant)

Are there any particular colours you prefer or want to avoid?

Are there any fonts or type styles you like or dislike?

Are there any specific symbols, icons, or imagery you want included or avoided?

Do you want the brand to feel more:

Which type of logo appeals to you most?

Are there any logos from other companies that you like? Please provide examples and explain why:

Are there logos you dislike? Please provide examples and explain why:

Where will the logo primarily be used?

Website

Business Cards

Letterhead

Other print material

Storefront signage

Social Media

Advertising & Marketing

Other

Who are your main competitors? Please provide their websites or social media links:

How do you want your brand to stand out from competitors?

What is the primary goal of this project?

Launch a new business or initiative

Rebrand a current identity

How do you want people to feel when they see your logo/brand?

Any additional notes, ideas, or inspiration you’d like to share?

Do you need variations for different uses? (e.g., horizontal, vertical, icon-only)

Any deadlines or key dates to keep in mind?

Your name: *

The email address I can contact you at: *

Logo & Branding Questionnaire