Pirate Pizza Co. is a waterfront pizzeria located at Fisherman’s Wharf in Victoria, known for its relaxed atmosphere and West Coast take on New York–style pizza. I created a cohesive visual identity for the business that included the logo, menus, and all exterior and interior signage.

The design draws from the restaurant’s nautical setting and casual personality, using approachable typography, bold graphics, and clear visual hierarchy to support both branding and functionality. The menus were designed for easy reading in a busy outdoor environment, and the signage was developed to be both durable and visually consistent across the entire space.

The completed identity strengthens Pirate Pizza’s presence at the wharf and provides customers with a seamless and engaging brand experience from the moment they approach the restaurant.