This logo was developed to reflect The Land Conservancy of BC’s mission to protect, restore, and steward natural landscapes across the province. The design combines a stylised coastal tree rooted into bedrock with a mallard in flight, symbolising both ecological resilience and the freedom that protected environments provide. The inclusion of the mallard is an homage to TLC’s previous logo.

The typography balances the organic illustration with a clean, classic serif that conveys trust, longevity, and professionalism, which are key qualities for an environmental organisation. A complementary sans-serif subheading improves readability and creates a clear hierarchy when the logo is used across various applications.

The colour palette draws from the natural greens and muted greys of BC’s coastal forests and rocky shorelines, grounding the identity in place while giving the mark a calm, enduring character. Overall, the logo integrates natural imagery with a refined visual structure to communicate stability, conservation values, and a deep connection to the land.