Project Description

The Nourish + Flourish logo has a warm, inviting, and uplifting feel, built around a combination of elegant typography and soft, nature-inspired visuals.

Typography

• The word “Nourish” is set in a soft, muted green serif font. It feels calm, grounded, and nurturing.

• The word “Flourish” uses a contrasting script font in a warm coral-red color. Its flowing, calligraphic style adds energy, movement, and a sense of growth.

• The “+” between the two words is simple and clean, acting as a visual connector.

Color Palette

• Muted green evokes health, calm, and natural living.

• Coral-red brings warmth, creativity, and vibrancy.

• Supporting visuals use soft beige and pastel pinks, reinforcing a gentle, botanical aesthetic.

Imagery & Style

• The design incorporates floral and leaf illustrations in the background and around the layout.
  These elements are light, airy, and understated, helping reinforce the themes of growth, nourishment, and nature.

• The overall style is fresh, feminine, and organic, with a modern wellness-focused tone.

Overall Impression

The logo blends stability + vitality: the serif type provides structure, while the script brings liveliness and personal warmth. The botanical accents make it feel holistic and nurturing, which is ideal for a brand centred around wellness, lifestyle, or community-focused programs.