Sasquatch Home Services

How the Logo Supports Sasquatch's Branding Strategy Brand Meaning: The logo reinforces their brand promise — “home comfort + respect for nature.” Their messaging emphasizes environmental consciousness (e.g., planting trees for every heat pump installed) and community roots. Emotional Connection: For many customers in Vancouver Island / BC, the Sasquatch evokes local culture, outdoors,

Victoria Division of Family Practice

I designed this professionally produced impact report with a clean, friendly, community-focused visual identity.The design uses a modern, warm, community-centric visual language. It feels approachable and human, while still polished and organizational. The aesthetic blends:Rounded, organic shapesSoft, warm colour paletteBalanced mix of photography and vector graphicsClean, readable typographyThis creates a tone of trust, collaboration, and