A brand style-guide is the manual that accompanies a logo and brand design. It's purpose is to give the brand users a step-by-step guide on how to use your brand effectively, without diluting your new brand image. I've talked about the importance of branding and logo design already, but why invest in a style-guide as
A brand can be defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense that branding is not about getting your target market to
So what's the difference, and why should we care? A raster (or bitmap) image is made of thousands of little squares, or pixels. The best example of this is a photograph. Because each pixel has been assigned it's own colour value, and there are millions of them in an image, raster images are rich in
Branding is the single most important thing a business must take into consideration. Without strong branding, a company selling a great product, is likely to fail. Solid branding is driven by a strong, clear logo that represents a company in many different contexts, and still gets the message across. There are a few key elements that
