The Mushroom Envy branding leans into natural, clean, ethical beauty, with focus on plant-based ingredients, cruelty-free standards, and gentle skincare. The design reflects that with a look and feel that balances earthy authenticity, wellness-friendly softness, and modern e-commerce polish.

I designed the Mushroom Envy logo to reflect the brand’s focus on natural, plant-based skincare. From the beginning, my goal was to create a mark that felt gentle, organic, and trustworthy. The shapes are soft and grounded, which helps communicate the calming, nourishing qualities of the product line. I wanted the logo to feel like an extension of the ingredients themselves, so the visual language leans toward simplicity and nature.

Clarity was a key priority. I chose typography that feels clean and approachable, with enough personality to stand out without overwhelming the rest of the brand. The lettering is balanced and easy to read at any size, which makes the logo versatile across packaging, digital placements, and marketing materials. The simplicity allows it to scale down for small labels while still holding its shape and presence.

The overall design has a quiet confidence. It supports the brand story, reinforces the company’s values, and gives the product line a polished, modern foundation. By keeping the logo minimal and intentional, it pairs well with the earthy colour palette and lifestyle imagery used throughout the rest of the brand. It also gives the identity a timeless quality that will hold up as the company grows.

For me, this logo represents a blend of strategy and creativity. It captures the spirit of Mushroom Envy in a way that feels honest and aligned with the customer experience, and it sets the tone for the full visual identity that followed.