This category explores my approach to design and the decisions behind the work I create. From explaining why certain layouts, colors, or typography choices are made to sharing insights on branding, print, and digital projects, these posts give you a behind-the-scenes look at my process. Whether you’re curious about design strategy or considering hiring a designer, this is where I share my expertise and perspective.
How to get the most out of your designer
Working with a graphic designer can feel overwhelming if you’re not sure what to expect or how to communicate your ideas. The design process is a collaboration, and when you understand how it works, you can get the best results for your project. Here are my top tips to help clients work effectively with





