This category explores my approach to design and the decisions behind the work I create. From explaining why certain layouts, colors, or typography choices are made to sharing insights on branding, print, and digital projects, these posts give you a behind-the-scenes look at my process. Whether you’re curious about design strategy or considering hiring a designer, this is where I share my expertise and perspective.

Why brand strategy is your secret weapon (and how to do it right)

If you’ve ever wondered why some businesses simply feel right, even before you know what they do, it is probably because they have a strong brand strategy. And that is not something reserved for big companies. It is just as useful for a tiny local shop, a creative side project, or a small business