A Year in Review

A year ago (almost to the day) I parted ways with a very reliable full-time job, and set out into the world of the unknown, as a freelancer.  Leaving behind a pension, full-time hours, benefits, and an office full of people I had come to think of as family, I was nervous but excited. Not

How I Survived the Client from Hell (And how you can stay clear of him too)

I love my work. Graphic design is my passion, my inspiration and my life. I’m constantly inspired by what I see other designers doing and hold my own work to equally high levels of standard and innovation. I value my clients and ensure that the professional relationship I cultivate with each one is at the

Why Branding is really really important

A brand can be defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense that branding is not about getting your target market to