Hey there. I’m Caroline. If you’ve ever wondered why some businesses simply feel right, even before you know what they do, it is probably because they have a strong brand strategy. And that is not something reserved for big companies. It is just as useful for a tiny local shop, a creative side project, or
I'm going to discuss a few reasons why hiring a professional graphic designer like myself to lay out your impact or annual report is crucial. I excel at this sort of design because I'm creative, but also because I have a very analytical brain. I also just really enjoy laying out paragraphs of
A brand style-guide is the manual that accompanies a logo and brand design. It's purpose is to give the brand users a step-by-step guide on how to use your brand effectively, without diluting your new brand image. I've talked about the importance of branding and logo design already, but why invest in a style-guide as
I design and build beautiful, functional websites almost exclusively in Wordpress. It doesn't mean that I'm not familiar with other platforms like Shopify, SquareSpace or Wix, or that I'm unwilling to work with them, it's just that I feel that a Wordpress website, when built and designed correctly, is often the best option for
I love creating beautiful designs for my clients, but sometimes it just makes sense to design certain content on your own. One of my jobs is to help my clients determine if the project they have requires professional design services or not. Leaving things like logo design and website design up to professionals is
Here are my pics from a recent 8-day adventure in Iceland! I travelled with three of my closest girlfriends, and I couldn't have picked better people to go with. We got to see so much in eight days. Iceland is expensive, so if you're going to go, go in a small group to cut
A year ago (almost to the day) I parted ways with a very reliable full-time job, and set out into the world of the unknown, as a freelancer. Leaving behind a pension, full-time hours, benefits, and an office full of people I had come to think of as family, I was nervous but excited. Not
Every designer, no matter what specialty, is encouraged to participate in design competitions. Well meaning people, usually government bodies or other large organizations, dream up these competitions to save themselves money, and to give designers "exposure". Because, you know, exposure pays bills. The winner of the competition will get their work displayed publicly and will usually
Quite often I get asked what the difference is between a logo and a brand. This is not a stupid question, but the answer is actually pretty simple. A brand is the feeling a person gets about your product, service, or organization. It is so much more than just the logo on your business card. A good logo
Photography has come a long way in the last twenty years, and nowadays, just about anyone can afford to get their hands on a pretty powerful piece of photo-snapping equipment. But purchasing a camera is only the first step. In order to take decent photos, there are three factors you need to understand, because together, they determine the
