It’s that time again! I’ve compiled a list of my top favourite clever ads. These campaigns are smart, compelling and super creative. Check out my original list of favourite clever ads here.
This one needs an explanation. Chilean ADT home security company created an extremely clever ad campaign that used spring loaded paper boxes to make people think there had been an intruder in their home. The paper box was slid under the door flat, and a rubber band inside expanded it into shape. The only text on the box was said to have been: Breaking into your apartment is easier than you think. Well done. Creepy, but well done.